Youtube introduces video Non-skippable ads
“YouTube” introduces a new short video ads “Non-skippable ads” in order to force people to see the ads.
Non-skippable in-stream ads are video ads that may appear pre-, mid-, or post-roll while viewing partner content.
They can be up to 6 seconds long and viewers must watch the ad before they’re able to watch the selected video.
Six seconds video are called “Bumper ads” and “Google” say they are introduced
because more and more users watch videos on their phones.
Traditional ads with TrueView in-stream ads, viewers have the option watch the ad in full or to skip the ad after viewing it for 5 seconds,
this allowing people to see the beginning on the video and will assess whether they want to stop watching (Skip ads) .
The new ads are designed to enable companies to advertise to users who frequently use the phones.
50% of people aged 18 to 49 watch clips of smartphones, even when at home, and the ads are designed specifically for them.
The new ads on YouTube is make for more people to watch them,
then remember and think about the possible purchase of the displayed products.
The ads come under the name Bumper Ads and will be available in AdWords.
“Youtube introduces video Non-skippable ads Companies will be able to start buying ads in May,
but some of them have already appeared on “YouTube” for testing.